Jeff was destined to be in the marketing business. He comes from a long line of arts and communications pros, including parents who were missionary publishers in Central America and Mexico. A variety of cultural and creative influences – combined with formal training at Stephen F. Austin State University – give Jeff a unique perspective on both marketing and life.
Jeff’s first independent venture was Source Communications, a graphic design group that grew into a full-service ad agency, Millet & Fox, within two years. In 1991, Jeff joined David Holmes to form HM Productions. Jeff not only is a talented designer, but also has a strong sense of the power of the brand and how that can translate into revenue and equity. He has created brand identities and directed advertising projects for hundreds of companies, products and services, including Diageo, Haynes and Boone, Courtyard by Marriott, Frito Lay, GTE, Pepsi, Subway, Dodge Trucks and more. His sports and entertainment marketing experience includes promoting The Dallas Mavericks and The Big 12 Conference, plus work with celebrities such as Ringo Starr, The Dixie Chicks, Gloria Estefan and others.
Jeff’s ability to be unfazed by the most difficult marketing challenges may directly correlate to the time he spends cleaning out horse stalls at his “ranchito” in the rural town of Ovilla, Texas. His home’s country setting allows time for two of Jeff’s favorite leisure activities: spending time with his wife and kids and riding his horses.